Raymond Loewy Quotes
It's shape is aggressively female - a quality that in merchandise, as in life, sometime transcends functionalism.
About the Coca-Cola bottle shape
A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
I alienated the automotive industry by saying that cars should be lightweight and compact.. I'd also kill chrome forever, or any other applied junk.
I once said that the most difficult things to design are the simplest. For instance, to improve the form of a scalpel or a needle is extremely difficult, if not impossible. To improve the appearance of a threshing machine is easy. There are so many components on which one can work.
I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.
It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.