Michael Gerber (non-fiction writer) Quotes

I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.

Innovation is the heart of every exceptional business. Innovation continually poses the question: What is standing in the way of my customer getting what he wants from my business?

In this regard, ‘getting small’ is, rather than an intentional act, a reaction to the pain and fear induced by uncontrolled and uncontrollable growth, both of which could have been anticipated provided the owner had been prepared to facilitate the growth.

It is a belief that says small businesses in the United States simply do not work; the people who own them do. And what we have also discovered is that the people who own small businesses in this country work far more than they should for the return they’re getting. Indeed, the problem is not that the owners of small businesses in this country don’t work; the problem is that they’re doing the wrong work.

The people who own small businesses in this country work far more than they should for the return they're getting.

The problem with most failing businesses I’ve encountered is not that their owners don’t know enough about finance, marketing, management, and operations—they don’t, but those things are easy enough to learn—but that they spend their time and energy defending what they think they know.

The entrepreneur builds an enterprise; the technician builds a job.