About Dieter Rams

Dieter Rams
Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a 'timelessness' nature in his products and have influenced the design of many products, which also secured Rams... Wikipedia
May 20, 1932, Wiesbaden, Hessen, Germany

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in '8 1/2' (1963)

Dieter Rams Quotes

Less but better
Motto adopted to describe his minimalist approach towards industrial design. It is building on "Less is more" motto used by Ludwig Mies van der Rohe.